Differentiate
Justify your premium price
Sharpen your team’s most importantsales weaponWith instant help, real-time feedback,
and faster than ever before with an AI assist!
- Land more meetings
- Justify your premium price
- Close more deals
From the creator of the Sales Story framework
A Message from Mike
Sales Leader Friends,
I couldn’t be more excited to share this massive upgrade with you. We’ve infused each module of the YOUR SALES STORY with a powerful AI Assist!
Your team’s “messaging” is critical and nothing increases a sales team’s confidence or effectiveness faster than sharpening their “sales story.” And that’s exactly the reason why I became the top salesperson in three different companies — because I mastered telling a compelling, differentiating, customer issue and customer outcome-focused “story.”
This foolproof framework for crafting compelling messaging was so effective that I received more return calls, secured more meetings, probed and presented with more power, differentiated myself from competitors, and closed more New Sales at higher prices.
Over the past 15 years I have refined and perfected this story framework and helped hundreds of organizations and thousands of salespeople craft powerful messaging that’s transformed their sales results.
And now, with AI accelerators built into every module, your team can craft, refine, and deploy your sharpened sales message faster and with more help than ever before!
Click below to set up an exploratory conversation with one of our senior team members and hear how YOUR SALES STORY with an AI Assist can help truly transform your team’s effectiveness.
To more compelling messaging and MORE NEW SALES,
Introducing
Your Sales Story
with AI Assist
Custom GenAI acceleration models trained on Mike’s proven, renowned “Sales Story” framework
Draft & refine Your Sales Story with an AI Assist
- Instant GenAI Feedback & Revisions
- GenAI Powered Prospecting & Presentation Templates (to help you quickly put your sharpened story points to work)
- Deploy your sales messaging in a matter of hours, instead of weeks or months
- Instantly generate ready-to-use assets tailored to your message and buyers
- Ensure consistent, quality messaging across your entire team
- Reinforcement and training with custom GenAI quizzes and assessments
RAISE CONFIDENCE. BE A VALUE CREATOR.
A great story changes everything…
Attract
Prospects will invite you to share more
Perception
Be viewed as a problem-solver not as a product pitcher
Confidence
Your message is compelling, relevant, & effective
Elevate
Your prospecting, probing skills, presentations, & proposals
Win
Secure more meetings and close more deals
Access
Reach higher-level executives and key decision influencers
Trust
Buyers become more receptive to answer probing questions
What’s included
The online course with everything you need to sharpen your most critical sales weapon
- A foolproof framework
- Access to our custom GenAI accelerators that are integrated at every step
- 6 fast-paced video modules
- Downloadable handouts with exercises and supplemental content
Video module breakdown
A great story changes everything
Your story is your most critical weapon; this module sets the stage and will motivate you to begin crafting a powerful, effective version of YOUR SALES STORY.
Common sales story sins
Identify the common sales story sins you’ve been committing and lay important groundwork by completing a fun and revealing exercise that sets up important work later in the course.
A failsafe and foolproof “bridge” into your story
This module tackles how to get your story off to a great start with a foolproof framework that intrigues your customer to want to learn more.
Leading with customer issues and outcomes
Review helpful examples of other companies’ compelling stories and follow a step-by-step walkthrough for drafting the most important part of YOUR SALES STORY.
Refining your work and articulating true differentiators
Refine and sharpen YOUR SALES STORY talking points and develop a list of true differentiators that articulate why your company or solution is better and different than other alternatives.
Putting your sales story to work
Review powerful examples of how successful salespeople and sales teams deploy their sales story talking points into actual prospecting call outlines, voicemails, emails, and PowerPoint presentations.
The Weinberg × SYS Velocity partnership
Proven sales frameworks.
Purpose-built AI.
Your Sales Story with AI Assist brings Mike Weinberg’s proven Sales Story framework together with practical AI support, co-designed by Fergal and Mike Weinberg. The result helps sellers turn the framework into sharper messaging they can use in real sales conversations.
Portmarnock Beach, Dublin, Ireland
From learning to execution
Our custom AI Assist powers every step
Each video module integrates with GenAI capabilities. As you work through the content, an AI Assist reinforces key concepts, tests your understanding, and helps you apply what you’ve learned through instant feedback and auto-generated messaging assets, tailored for your market, your personas, and your sales situations.
The framework behind the course
About Mike
Mike Weinberg’s passion is helping sellers and sales teams Win More New Sales.
He was the #1 salesperson in three organizations and has authored four #1 Amazon bestsellers — New Sales. Simplified., Sales Management. Simplified., Sales Truth., and his latest book, The First-Time Manager: Sales.
Mike is a #SalesTruth-teller and salespeople and sales leaders appreciate his blunt, funny, tell-it-like-it-is style, and his ability to share simple, practical, powerful and easy-to-implement concepts. He’s spoken on five continents, become one of the most trusted and sought after sales speakers/trainers/coaches/consultants in the world.