Issues Addressed
Sales leaders and enablement managers turn to the Gen AI Advantage Workshop™ when…
➡ Gen AI hype has created confusion, and reps are unsure what’s allowed or how to get started
➡ Some reps worry Gen AI will replace them, when the real threat is being outpaced by peers who’ve mastered it
➡ Previous tools sounded promising but didn’t fit the sales reality, so adoption fell flat
➡ Quota pressure is rising, and teams need more opps, bigger deals, and faster wins
➡ Generic training doesn’t stick. Reps want practical tools they’ll use again and again
A hands-on, co-created workshop designed to equip your sales leaders, enablement managers, and top reps with the Gen AI tools and skills to shorten cycles, sharpen messaging, and win more new sales, fast.
Here's exactly what you'll get during the workshop
Your workshop is delivered by Fergal O’Carroll, founder of SYS Velocity with 25 years of in-the-field sales leadership / management experience and trusted Gen AI advisor to sales leaders at leading Global organisations.
Customisation
A pre-workshop co-creation session to tailor the agenda, use cases to your team's needs
Immersion
Interactive Gen AI exercises using your actual sales scenarios, discovery, objections and more
Toolkits
Prompt packs, objection handlers, and proposal builders your team can use immediately
Reinforcement
Follow-up digital kit with templates and checklists to reinforce learning and drive adoption
Inside the Gen AI Advantage Workshop™
Real Sales Use Cases. Hands-On AI Practice. Co-Created With Your Team.
This workshop is built to drive immediate ROI through applied learning, live demos, and high-relevance exercises. Every module is anchored in your team’s sales environment, and co-developed with your leadership to ensure strategic alignment.
Welcome & Context Setting
Why AI matters now in sales. We open with your company-specific challenges and objectives that have been co-created in advance with your leadership to spotlight areas that will be directly addressed during the workshop
Intro to Gen AI for Sales
What is Gen AI? How it works, where it's useful, and what myths need busting. I demystify it with clear demonstrations
✔ AI Use Cases:
Proposal Checker
Objection Generator
AI Image Creation
Human vs AI Thinking
Six Do’s and Don’ts for Sales AI
🛠 Activities:
Submit a real or sample proposal for AI review
Use Gen AI to generate likely objections
Test content with an AI detector to understand quality and originality
Accelerate Time from Discovery to Proposal
Collapse the time it takes to move from discovery call to a polished, client-ready proposal
✔ AI Use Cases:
Transcript → Follow-up Email
Proposal Development / Refinement
Final Proposal Output Formatting
🛠 Activities:
Use a real discovery call transcript to generate a follow-up email
Draft a proposal overview section using Gen AI
Refine and polish it collaboratively
Format the final version for delivery
Sharper Messaging That Converts
Boost outbound performance by enhancing your sales story, differentiators, and positioning
✔ AI Use Cases:
Competitor Comparison with Gen AI
Messaging Iteration and Testing
Persona-Based Messaging Templates
🛠 Activities:
Sharpen and clarify outbound messages
Build a high-impact sales story
Define client problems and key differentiators
Voice-role play using AI personas
Create tailored outbound message outlines
Acquiring New Clients
Leverage Gen AI to research markets, map buyer needs, and tailor outreach based on job roles and objections
✔ AI Use Cases:
Industry Pain Point Mapping
“Jobs to Be Done” Persona Development
Solution Alignment Check
Objection-Handling Battle Card Generator
🛠 Activities:
Create prompt templates for industry-specific outreach
Build insight lists by persona
Draft and refine sales battle Cards using AI outputs
Shape messaging that resonates with each buying context
Live Personalisation & Wrap-Up
Final group coaching, prompt building, and defining internal next steps for sustainable adoption
✔ AI Use Cases:
Prompt Design for Real Sales Scenarios
AI Adoption Checklist
Quick Wins for Scaling AI Usage
🛠 Activities:
Use Gen AI to address current sales challenges
Group share-backs of best prompts and workflows
Define your team’s “next steps” for implementing Gen AI internally
What you'll achieve
The workshop will enable:
🚀 More Time Selling. Automate admin like meeting notes, follow-ups, email drafts, and proposal prep
🔍 Shorter Sales Cycles. Use Gen AI to tighten discovery, improve output, and accelerate deals
🎯 Stronger Objection Handling. Equip reps with AI tools to prep, rehearse, and respond with confidence
✍ Sharper Messaging. Generate high-impact, personalised outreach instantly and at scale
🧠 Faster Ramp-Up. Use AI-driven battlecards to onboard new hires faster and with less friction
📈 Winning More New Sales. Deliver consistency, speed, and clarity across your sales process